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How Creators, Founders And Writers Are Attracting Billions Of Followers And Millions In Revenue

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Social media stars Madeline Argy and Maya Jama make this year’s Media & Marketing list along with authors, marketers and agency founders.

By Alex York, Pamela Jew and Leonard Schoenberger


Madeline Argy was a student at the University of Kent studying linguistics when she posted her first TikTok video. She did it out of boredom—and because she had a crush on another creator on the platform and was hoping to receive a comment from her on the video.

“I started posting and then it spiraled out of control,” says Argy, who’s now 23. By “out of control” she means that she’s since amassed a following of more than 7 million…



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