A consortium of leading industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – has launched the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s major TV markets.
Pivotal moment
Television advertising in Europe is now at a pivotal moment, as audiences and viewing continue to shift from linear to streaming and online services. Programmatic technologies, leveraging data and automation to…
