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Paris vies for Europe’s AI crown, Marketing & Advertising News, ET BrandEquity

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(Representative Image)

France will this week host tech executives and political figures including former U.S. secretary of state John Kerry, EU industrial chief Thierry Breton and ex-Google boss Eric Schmidt as it looks to assert Paris‘ role as an AI hub.

The “Viva Technology” conference will put French innovators front-and-centre as attendees tackle key questions around artificial intelligence (AI), including its potential impact on upcoming elections and climate change.

Paris-based LVMH, the world’s largest luxury group, has also thrown its weight behind VivaTech as a founding partner of the event.



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