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Warner Bros Discovery aims for global market with Europe launch of Max

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Warner Bros Discovery is to launch its Max streaming service across Europe, bringing together popular TV shows such as The White Lotus with movies like Barbie to challenge market leaders Netflix and Disney. 

The Max streaming platform, which will merge content from Discovery Plus and HBO Max, is seen by executives at the US media giant as crucial to driving and diversifying profits globally. 

The company was left with large debts from the merger of WarnerMedia and Discovery — standing at roughly $44bn — and it…



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