A new wealth-building platform called Belong has launched today, coming out of stealth mode after securing £2.95 million in Pre-Seed funding — the largest Pre-Seed round ever raised by female founders in Europe.
Founded by former investment banker Avion Gray and behavioural economist Samantha Rosenberg, Belong aims to make forms of wealth-building that have traditionally been the realm of a wealthy few, accessible to a wider demographic, focusing on professionally-employed millennials.
Belong is the first platform to offer customers an optional loan to scale up long-term investment in equities.
It has created a new low-interest…
