Italian startup Glaut has successfully closed a $1.4M pre-seed round.
Matteo Cera and Giovanni del Gallo started in late 2023 to help marketing teams in B2C brands make better commercial decisions based on a new approach to customer and market research: conversational surveys.
According to Cera, quantitative surveys often lack depth and fail to elucidate the reasons behind the data. He shared:
“Our software approaches customer research with a qualitative approach, engaging customers and users in meaningful conversations.
Glaut delves deep with personalised follow-up questions, synthesising responses into actionable business…
